Angel Investment comes from successful entrepreneurs, looking to invest some of their wealth in promising ventures. This investment type is considered to be the best type of investment in a business.
Those successful investment angels also bring you valuable industry experience, executive knowledge, creative ideas and contacts. They can also afford to indulge their love or risk and are often seeking new business challenges.
So, how will you attract an investor to your business and how would you get to understand they are really what you need them to be like?
Build a Convincing Case: An angel investor may be willing to take on more risk than most. But they still need to see a well thought out business plan with a tried and tested product that has an identifiable and demanding market backed by a capable management and development team.
Establishing Your Market: You have a well thought business plan to convince your angel investor that your business will meet the market need and that there is a clear “barrier to entry” from competing companies. Angel investors will hardly be willing to invest in a business only to see your marketing advantage disappear. Do you know what those typical barriers to entry are? Those are patents, cost of development, and proprietary processes.
Your Management Team: An angel investor will seek to know that their investment is going to a safe hand. They will also seek to know the quality and experience of your managers and that those your managers are all committed to your company.
A Great Business Plan: A well thought business plan is all the most important. It defines your business, market, potential customers, and your goods and services as well as the strength of your management team. A business plan gives your angel a good idea of your finance capacity and how they will profit from making investment in your business. A business plan is not only a great selling tool, it also helps a business in planning and developing that business and placing it on a firm foundation. That’s why it is necessary to take help of professional who has expertise in providing business planning service for it. Such a professional will work with you in creating a great business plan and at the same time, a good company that will identify your business weaknesses. This professional will also suggest better ways to do things. By hiring services of a good business plan providing company, you’ll get a plan, consultancy, advice and assistance as well.
Put Your Money where your Mouth is: Those who want to start a business need to be prepared to invest their own money. This reason is, those who expect angels to risk money in their venture should be as confident about their own money. Businesspersons who are not willing to take such a risk are not considered serious by an angel investor and will probably not receive funding. Last but not the least, entrepreneurs must be determined and passionate about their business. Keep it mind and good luck.